hyperTOUCH
Systems,
how it works
hyperTOUCH uses an 'interaction' with either 2D bar codes or NFC tags as the trigger to launch the campaign.
The user either captures
the bar code with their phone's camera or waves their phone close to the tag.
This quick and simple interaction triggers the hyperTOUCH
Systems platform to execute the desired campaign.
The hyperTOUCH Systems platform automatically generates the 2D bar code graphic and/or
the embedded NFC code as the campaign is created.
No knowledge of these technologies is required by the campaign manager nor by the
end user.
The hyperTOUCH Systems platform is future-proofed; it is agnostic of the trigger and can respond to all appropriate interaction
events, e.g. short codes.
Triggered by an 'interaction event' with a mobile phone and a 2D bar code or NFC tag, a campaign is launched on the hyperTOUCH Systems platform, logged, and delivered to the phone.
The hyperTOUCH Systems solution allows Campaign Managers to make full use of any media type (i.e. Posters, CD Cases & Magazines, etc.) as well as making full use of all campaign types available including: hosted URL pages, SMS, email, immediate divert to link, immediate divert to content, or any combination of these.
2D bar codes and NFC tages are easy to use, flexible, dynamic and measureable.
They are a significantly different means for advertisers
to connect with individual consumers and for consumers to access content.
hyperTOUCH Systems enables these connections uniquely; they
can be carefully targeted to a particular consumer group profiled by age range, gender or location.
hyperTOUCH Systems reporting can
let the Campaign Manager know the profile of who's receiving the campaign media.
2D bar codes 'enliven' static media and make it quantifiable:
Print becomes interactive!
from One-to-Many to One-to-One
© hyperTOUCH Systems Limited 2011
